After posting about some interesting movements in the music industry, Colleen at Loose Leaf Notes asked me to look into book publishing.
Inspired, I set out to answer her question.
At little background first.? Book publicity has changed drastically in the last seven years. When we started the Open Grove in January, 2001:
- In-house publicists from hundreds of publishers sent dozens of copies of books. I received 12+ books a day.? I heard that Oprah received over 50 books a day.? Yikes!
- Almost every author went on some form of a multi-city book tour.
- I received telephone calls, letters, and a few emails (2001) from publicists hungry to get their clients on the Open Grove.
Within two years:
- publishers began to merge into multinational conglomerates,
- the tide of books became a trickle, (Thank God)
- authors financed their own book tours,
- some savvy best selling authors began publishing their own books, and
- small book presses were growing.
By 2007:
- many of the major book publishers had closed their publicity departments,
- authors whispered that they spent their entire advance on a publicist – some where helpful, most were not, and
- the publishing industry lost 17%!? Book publishers closed left and right.
Walt Whitman sold his book door to door. What’s an author in 2008 supposed to do to sell his or her book??
- What works?
- What doesn’t work?
- What are people doing to promote themselves?
- What was the data? Which marketing endeavors increased sales? What had no effect at all?
- Self publishing? Big New York Publisher? No advance publishing? E-book publishing?
I asked my favorite Marketing forum and came up with some good ideas, but no data. I sat through ridiculous seminars run by sharks and charlatans. (No, Janet, I didn’t kill them, I only WANTED to kill them.)
What sells books in 2008?
No one knows.
I mean, I have some ideas? But I’ve already written about them.
Unsure of what to do, I did nothing. Then I noticed a little project of Brad Feld’s (Liz, he’s the venture capitalist I was talking about).? I decided to steal his idea.
I’m sending out an SOS.
Let’s collect our information and experience. We don’t have to toil alone. Together, we can create a resource for authors. With information, we wrestle our creative efforts from the mouth’s of sharks.
(100% of these proceeds will go to Wounded Warriors. )
What I’m looking for:
- Direct experience marketing a book, selling a book or even getting a book published.
- What is working for you?
- What hasn’t worked for you?
- What do you believe is the single most important factor in selling your book?
- You book can be a self-published book, an e-book, a New York publisher.
- Did your book tour work?
- How much publicity help did you get from your publisher?
- What sells your book?
I’m thinking a short (100 – 300 words) this worked, this didn’t.
In return for participating, you will receive a free copy of the book. I’m hoping to collect 100 authors to participate in this project. If you are interested, please send me an email at: opengrove@gmail.com or leave a comment at On a Limb with Claudia.? If you know a published author, please let them know about this project.
Help an author out.? Please repost this call for entry.
In exchange for re-posting this on your blog, I will enter you in a contest for either a honey lover’s package – 2006 (dark brown spicy), 2007 (minty, light colored) honey and 2008 honey (yet to be determined) – or a $25 gift certificate to Amazon, Starbucks, Target or whatever – or a cool seed kit like I made for my friend Van.? Hell, if you want some tomatoes I can send those along too!
Make sure to leave a link to the post in the comments. I’ll draw a winner from the comments to this post.
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